At TrueDune, we create barrier-first, microbiome-supportive skincare that works in harmony with your skin’s natural ecosystem.

Our formulas blend traditional global botanicals with modern science to deliver high-performance, skin intelligent products always prioritizing balance, and resilience for your skin.

Because the skincare industry has conditioned us to constantly “fix” our skin with harsh actives, aggressive routines, and overcorrection. We believe it’s time to stop stripping the skin and start supporting it. Your skin isn’t broken—it’s alive, responsive, and capable.

Our mission is to redefine skincare as an act of strengthening, not suppressing empowering skin to be itself, through every season, stress, and shift.

At TrueDune, we’re leading a global shift toward skin-intelligent beauty, where skincare respects your biology, honours individuality, and protects what matters most: the skin barrier. We see a future where skincare isn’t about transformation, but about sustainability, science, and self-connection.

A future where people feel confident in their skin’s natural rhythm, supported by products that work with them—not against them. We’re here to help you stay grounded, confident, and connected to yourself—
All you, all the time.

  • Unisex & Universal

    Beyond gender, beyond trends. Designed for every skin, every day- enhancing what’s already yours.

  • Skin-Loving, Nothing More

    Probiotic infused, toxin free, and cruelty-free. Nothing your skin doesn’t need.

  • Global Beauty, Modern Science

    Inspired by global traditions, enhanced with science for timeless, effective skincare.

  • Effortless & Effective

    Minimal, results-driven formulas designed for modern living.

  • Microbiome-Friendly Formulas

    Probiotics-powered skincare that restores balance and strengthens your skin barrier. 

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RESEARCH-BACKED INGREDIENTS

Probiotics

PROBIOTICS

Strengthen the skin’s microbiome, enhance barrier function, and promote a healthy, balanced complexion.

Rice Extract

RICE EXTRACT

Rich in antioxidants and amino acids, it brightens, hydrates, and soothes for a naturally radiant glow.

Ceramides

CERAMIDES

Essential lipids that reinforce the skin barrier, lock in moisture, and protect against environmental stressors.

Propolis

PROPOLIS

Soothes inflammation, supports the skin barrier, and promotes a clear, healthy complexion.

Probiotics

PROBIOTICS

Strengthen the skin’s microbiome, enhance barrier function, and promote a healthy, balanced complexion.

Rice Extract

RICE EXTRACT

Rich in antioxidants and amino acids, it brightens, hydrates, and soothes for a naturally radiant glow.

Ceramides

CERAMIDES

Essential lipids that reinforce the skin barrier, lock in moisture, and protect against environmental stressors.

Propolis

PROPOLIS

Soothes inflammation, supports the skin barrier, and promotes a clear, healthy complexion.

PHA

PHA(POLYHYDROXY ACIDS)

Gentle exfoliants that refine skin texture, boost hydration, and support a radiant, even tone.

Mugwort

Mugwort

A soothing antioxidant-rich botanical that calms irritation, reduces redness, and protects against environmental stress.

Adaptogens

Adaptogens

Potent botanicals that help skin adapt to stress, reduce inflammation, & restore equilibrium for a calm, resilient complexion.

TrueDune was created to reimagine skincare for real skin. Too often, beauty is ruled by fleeting trends and harsh routines that do more harm than good. We chose a different path skincare that protects, strengthens, and restores without compromise. Rooted in barrier first care, our formulas blend clinically supported ingredients with global botanicals to balance and nourish. No irritation. No overcorrection. Just intelligent, high performance skincare. Simple, effective, and always true. That makes you feel All you, All the time.

A note from founders

@TrueDune